High-impact design that attract users, boost sales and drive funding.
Hassle-free design service for startups, from a design expert with 20+ years of experience.
Trusted by Clients
Case
Studies
E-commerce UX Redesign: How to Transform an Internal System into a Public SaaS Platform?
How to Design a Fintech SaaS for the IFC (World Bank Group), that Meets the Needs of Banks Worldwide?
From Rough Ideas to Digital Product: How to Help First-Time Entrepreneurs Secure Funding?
Why
Clients
Choose Me
Focus on Business
Results-driven design process, starting with YOUR business goals and working backward to user experience and aesthetics.
10x Competitive
As a design advisor and expert, I help YOU win with efficient, high-impact design, and keep YOU ahead of the competition.
High Design ROI
Maximize YOUR design ROI through strategy and proven experience, delivering agency level work at freelance rates.
Founder-Mode
As a founder myself, I get what startups need at every stage. That’s why I offer three core design pillars: UX, Branding, and Marketing.
Predictable Outcomes
All design decisions backed by analysis, research, data, and proven design patterns. No guesswork, no unpleasant surprises.
Ridiculously Experienced
20+ years of experience and 100M+ users reached, I serve as YOUR design director, delivering both strategy and pixels.
All-in-One
Design Service
Optimized for Startups
Essential Plan
$2,499 /month
Using design to boost UX, branding, and marketing, perfect for small startup teams.
✓ 2 Hours Per Day
✓ 1 Active Request
✓ Unlimited Design Requests
✓ Unlimited Design Revisions
No Upfront Payment Required
Extra Plan
$3,899 /month
With more focus on strategy and business, perfect for new startups looking to grow and scale.
✓ 3 Hours Per Day
✓ 2 Active Request
✓ Unlimited Design Requests
✓ Unlimited Design Revisions
No Upfront Payment Required
All Subscription Include
You Get US-Based Top Tier Design
✓ Senior Designer
✓ Art/Design Director
✓ Design Expert
✓ Design Advisor
✓ Update Daily
You Have Full Control
✓ No Contract, Cancel Anytime
✓ Credits Stay Valid For 1 Year
✓ No Setup Fees
✓ No Project Management Fees
✓ Source Files
✓ Full Copyright Ownership
✓ Free Stock Images
UX/UI Design
- Design Strategy, Design Research, Analysis, UX Consulting
- Expert Design Audit/Review
- Product Design, UX Design, UI Design, Mobile App Design, Web Design, SaaS Design, To B Design
- Wireframing, Prototyping, Usability Testing
- Visual Design, Animations
Branding Design
- Brand Strategy, Positioning, Brand Messaging, Brand Naming, Tone of Voice, Brand Narrative
- Market Research, Analytics
- Expert Design Audit/Review
- Logo Design, Brand Guidelines
- Business Cards, Stationer
- Social Media Assets, Business Branding Materials
Marketing Design
- Website, Landing Page, Digital Campaign, and Content Marketing Strategy
- Website and Landing Page Design
- E-commerce, Merch Design
- Presentation Design (Pitch Decks, Sales Presentations etc.)
- Prints Design (Brochures, Flyers, Poster etc.)
I help
Startups
just like you!
FAQ
Who Am I？What is Honest Dot?
How is Honest Dot's subscription different from others?
Most designers focus on visuals and UX, but as an entrepreneur myself, I focus on using design to help you win the competition. With 20+ years of experience and designs that have reached over 100 million users, I bring more than just design skills. Subscribing to Honest Dot means you get a senior designer + design expert + design advisor + art/creative director—all in one.
Can I try the service before subscribing?
Yes! I offer a 3-day free trial, no upfront payment required!
What does "Unlimited Design Requests & Revisions" mean?
You can submit unlimited design requests and revisions. All tasks are placed in a backlog, where you can prioritize and reorder them as needed.
What’s the difference between the two subscription plans?
Both plans cover all types of design services. The key differences:
- Extra Plan: More working hours, the ability to handle two design requests at a time, and a stronger focus on strategy and business impact—ideal for growing startups.
- Essential Plan: A great fit for early-stage startups (typically under 20 people) still refining their direction.
How long does a design take?
It depends. Complex projects take more time, but I’ll always provide an estimate and break tasks into 1–2 day deliverables. You’ll get daily updates and deliverables every two days throughout the subscription period.
What types of design services do I offer?
Our design subscription covers three critical areas for startups:
- UX Design
- Branding
- Marketing Design
What we don’t do: 3D design, complex animations, and video editing.
What design tools do I use?
- UX Design: Figma
- Branding & Marketing: Adobe Creative Suite
- Website Building: WordPress, Webflow
- Market Analysis & User Research: Notion
- Design Task Management: Notion
- Communication: Notion & Email
How do we manage design tasks?
You can add and modify design requests in our “Client Dashboard (Demo link)” and I will submit the design drafts within the same Dashboard.
Do you provide source files?
Yes.
Who owns the design copyrights?
You do. I (Shuang Ni) retain the right to be credited as the designer.
Are there any hidden fees?
No. The subscription covers all your design tasks.
Can I cancel my design subscription?
Yes. Just give me 7 days’ notice, and I’ll take care of the cancellation. Any unused credits (days) will remain valid within one year(from the start of the subscription), so feel free to come back and use them later.
Do you offer refunds?
No. However, you can cancel the subscription at any time. Any unused credits (days) remain valid for one year(from the start of the subscription), so you can return and use them later.
Do you offer one-time design services?
Yes. If you need a one-off project or design consultation, feel free to contact me.
Have more questions? Feel free to contact me.