Social Media Monitoring: A #BufferChat Recap

Social Media Monitoring: A #BufferChat Recap

eCommerce
This week on #bufferchat, our community chatted about social media monitoring and how to listen to your audience and adjusting your strategies accordingly. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join in to whichever chat time works best for you! 4 pm AEST (Sydney time) 9 am PT (San Francisco time) This week’s stats: Bufferchat #1 (4 pm AEST): 25 participants; reach of 968,426 Bufferchat #2 (9 am PT): 87 participants; reach of 1,288,458 Q1: How important is social media monitoring or listening to your marketing or communication strategy? From the community: A1: Social listening…
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How to Properly Add JavaScripts and Styles in WordPress

How to Properly Add JavaScripts and Styles in WordPress

Wordpress
Do you want to learn how to properly add JavaScripts and CSS stylesheets in WordPress? Many DIY users often make the mistake of directly calling their scripts and stylesheets in plugins and themes. In this article, we will show you how to properly add JavaScripts and stylesheet in WordPress. This will be particularly useful for those who are just starting to learn WordPress theme and plugin development. Common Mistake When Adding Scripts and Stylesheets in WordPress Many new WordPress plugins and theme developers make the mistake of directly adding their scripts or inline CSS into their plugins and themes. Some mistakenly use the wp_head function to load their scripts and stylesheets. <?php add_action('wp_head', 'wpb_bad_script'); function wpb_bad_script() { echo 'jQuery goes here'; } ?> While the above code may seem easier,…
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Underused Techniques to Identify and Craft High-Ranking Content

Underused Techniques to Identify and Craft High-Ranking Content

eCommerce
We are witnesses to the huge leap content is making nowadays, and we need to adapt our content marketing strategies. We need to stand out in the crowded content space. But where should we start from?   Plato’s saying is one many writing talents and content gurus hold dear to, and it goes like this: “Those who tell the stories, rule the world”.    Content has always been a powerful weapon for whatever those who knew how to wield it were after. Kings knew its importance, historians did too, and now content marketers, big and small, mold it in infinite ways to obtain that successful and attractive mix to make them outstanding in the ever-changing marketing ecosystem.     Every Google update, be it Panda or Penguin, drew the digital marketing…
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10 Simple, Yet Beautiful iOS 11 App Icons

10 Simple, Yet Beautiful iOS 11 App Icons

Design
App icons for iOS have evolved considerably since its inception. Early on, there was a great focus on gradients, shadows, and highlights. The gradients have seen a resurgence since then, but with far more subtlety and creative use of color combinations. Otherwise, iOS app icons are a far-cry from the graphically-intensive designs which used to be the standard across the App Store. Just as with the styling, there is also now a shift toward clean glyphs within icon apps. Previously we’d see anything from realistic 3D camera mockups to heavily-styled illustrations. In this gallery we are going to review an inspiring selection of ten simple and beautiful app icons for iOS 11. Midzi iOS App Icon Midzi’s simple iOS icon provides a perfect continuation of their branding. The design is…
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How to Track User Engagement in WordPress with Google Analytics

How to Track User Engagement in WordPress with Google Analytics

Wordpress
Are you properly tracking user engagement on your WordPress site? User engagement is one of the most important metric to track because it helps you strategically plan for growth. In this article, we will show you how to track user engagement in WordPress with Google Analytics. Why Track User Engagement with Google Analytics Generally, website owners consider traffic and pageviews as the most important indicators of their website’s performance. They assume that higher traffic will result into more conversions and sales. While that is true, you can get even better results by tracking and optimizing user engagement. User engagement shows you what users do when they arrive on your website. It helps you identify patterns of highly engaged user behavior which leads to more conversions and sales. For example, you…
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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

eCommerce
At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts. Here’s what I learned from my look at the research. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies The studies contain a ton of great information, and I distilled the key findings into eight actionable tips. Here are the eight tips to guide your Instagram strategy: Instagram’s young audience likes current, creative, and useful content Posting frequency is not as important as…
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Covering Every Niche with the Pearl Premium WordPress Theme

Covering Every Niche with the Pearl Premium WordPress Theme

Design
One of the challenges of using a WordPress theme is trying to customize it to match the needs of your industry and brand. Sure, themes often come with “demo” packages that are supposed to make it easier. <p .More often, they've simply swapped out some photos and made minor changes to the original layout. It hardly eases the burden of having to reshape things. That’s what makes the Pearl Premium WordPress theme an absolute breath of fresh air. They’ve taken a stand against “fake” demos. Instead, each and every demo included with the theme is customized for the specific needs of that industry. Not only does each demo look the part, it also comes with its own functionality. This approach results in a much better starting point for your project.…
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How to Remove Date and Time from WordPress Comments

How to Remove Date and Time from WordPress Comments

Wordpress
Do you want to remove dates from the WordPress comments area on your website? Recently bloggers have been wanting to remove comment dates to make their comments look fresh and evergreen. In this article, we will show you how to remove dates from WordPress comments. Should you Remove Date from WordPress Comments? Some users believe that hiding date and time in WordPress will prevent their articles from looking dated thus improving their improve WordPress SEO and search engine rankings. We disagree with this sentiment. In fact, we believe removing dates can be quite problematic. You can see our article on why you should not remove dates from WordPress posts for more details. Same arguments are true for your WordPress comments as well. Removing date and time from comments will hide…
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The Top 3D JavaScript Libraries For Web Developers

The Top 3D JavaScript Libraries For Web Developers

Design
Modern JavaScript is surprisingly powerful. Especially with support from WebGL libraries and SVG/Canvas elements. With the right tools you can build pretty much anything for the web including browser-based games and native applications. Many of the newest groundbreaking features run on 3D, and in this post I’ve curated my list of the best 3D JS libraries currently available for web developers. Three.js There is no doubt that Three.js deserves to be at the top of this list. It can be somewhat complex to learn from scratch but it’s also one of the better 3D libraries out there. It’s managed by a core group and released for free on GitHub. ThreeJS primarily works on canvas elements, SVG elements, and the WebGL library for rendering. Learning the ropes is a challenge and…
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A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

eCommerce
There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. There’s time and resources to consider as well. Even incredibly talented social media managers that oversee multi-million dollar advertising budgets understand that it takes hundreds of experiments (and failures) to master the art of social media ads. After speaking with top brands and marketers from around the globe, we’ve discovered a simple 3-step approach to successful social media advertising. This approach will help you bring all the various elements of advertising together in perfect harmony and how to drive more ROI from your ad…
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