4 Reasons Why People Don’t Read Your Blog (Backed by Science)

4 Reasons Why People Don’t Read Your Blog (Backed by Science)

eCommerce
The human brain is capable of handling 1016 processes per second and yes, it’s perfectly fine if this freaks you out (it scares me too). It’s because of this particular feature that your content has to generate engagement. Our brains won’t focus on something unless it’s going to seem highly useful or very eye-candy, so pushing your articles into your reader’s’ eyes can be quite a challenge.   There’s a pretentious term describing how our brains refuse to be rational sometimes and operate faultily instead, because it’s more comfortable – it’s called a cognitive bias. We all have them, no exception – of course, some more than others. What is truly impressive is how we are not even aware of these biases’ existence most of the times; and even when we…
Read More
Google Algorithm Updates vs Stock Market Drops

Google Algorithm Updates vs Stock Market Drops

eCommerce
Neo: If you’re killed in the matrix, you die here? (The Matrix, 1999)   We often make a distinction between the virtual and the real world. We will ask whether something happened online or “actually happened”, as if the online world were a parallel universe in which actions have no impact on our current lives. But the truth could not be further from that. Most of the things we do online can impact our “real”, palpable lives. Our perception and our laws may not have caught up to this fact yet, but reality has. We buy things virtually, we are part of communities that need no physical space to assemble and there are probably married couples out there who have met online.   How the Stock Market Works   One of…
Read More
5 Keyword Generation Tips that Will Blow Your Mind

5 Keyword Generation Tips that Will Blow Your Mind

eCommerce
The trick with ranking is not to force it. When everybody’s trying to rank for the same keywords, there’s not much room for long term development. This is where you can improve – find keywords semantically related to your niche, but not necessarily used by your competitors.   It’s in Google’s best interest to suggest semantic results, as closely related to the search query as possible. This should be in your best interest too. But what happens when your industry’s a crowded market share where every marketing campaign is survival of the fittest at its best?   Before we get started on the actual suggestions, there’s just one more thing. Take a second to understand how much search engines have evolved. When you type ‘Halloween costume Batman’ on Google, it won’t…
Read More