10 Video Content Marketing Predictions 2016

10 Video Content Marketing Predictions 2016

eCommerce
2015 had gone and marked the rise of video in content marketing already. Many business communities had understood the potential a video has in reaching out a huge audience. And so, the world of content marketing is taking its natural progression to video. According to Cisco,“By 2017, video will account for 69 percent of all consumer Internet traffic”. Such an alarming number of internet consumer population can benefit many marketers. It was seen that, in 2014 the use of video content for B2B marketing increased by 8% to 58%. So, video is the new face of content marketing. A few prominent companies like Gotomeeting, Hubspot, Zendesk, Salesforce, Moz, Pegasystems etc have already adopted video content in their marketing strategy. In a recent CMI / Marketing Profs study, 76% of B2B…
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How to make a book trailer video using Animaker?

How to make a book trailer video using Animaker?

eCommerce
How to make a book trailer video? A book trailer can serve as a great marketing tool in creating a pre-release anticipation for your book. For authors, writers and publishers, book trailer acts as a promoting medium to reach your book to a larger audience. Book trailers are easy to make. Using images, music, text, video, and voiceover, a minute-long book trailer can give away just enough about your book to leave viewers excited for more. Especially with animation, you can make it provocative by a combination of attractive visuals, characters and audio. Here is a book trailer video which is created using Animaker. The book trailer is beautifully illustrated from the cover page to the end exhibiting the story-line and capturing the book’s spirit. The captivating visuals and the…
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Are holidays bad for business? Use videos to boost them.

eCommerce
On December 18, the most awaited movie of the year was released. Yes, I’m talking about the new Star Wars movie. (By the way, it is awesome and you should see it asap). Since its release it has been on a rampage in the box office. It grossed an astronomical $248 million dollars in North America and about $530 million dollars worldwide in just 3 days. That’s more than the nominal GDP of at least 5 countries. The analysts are baffled by this. This has never happened before. Nobody had released a movie on a holiday season and seen such a humongous success. Why? People are more interested in spending time with their family than boosting your business profits. Holidays are always bad for business. So what did Star Wars…
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4 Reasons Why People Don’t Read Your Blog (Backed by Science)

4 Reasons Why People Don’t Read Your Blog (Backed by Science)

eCommerce
The human brain is capable of handling 1016 processes per second and yes, it’s perfectly fine if this freaks you out (it scares me too). It’s because of this particular feature that your content has to generate engagement. Our brains won’t focus on something unless it’s going to seem highly useful or very eye-candy, so pushing your articles into your reader’s’ eyes can be quite a challenge.   There’s a pretentious term describing how our brains refuse to be rational sometimes and operate faultily instead, because it’s more comfortable – it’s called a cognitive bias. We all have them, no exception – of course, some more than others. What is truly impressive is how we are not even aware of these biases’ existence most of the times; and even when we…
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Google Algorithm Updates vs Stock Market Drops

Google Algorithm Updates vs Stock Market Drops

eCommerce
Neo: If you’re killed in the matrix, you die here? (The Matrix, 1999)   We often make a distinction between the virtual and the real world. We will ask whether something happened online or “actually happened”, as if the online world were a parallel universe in which actions have no impact on our current lives. But the truth could not be further from that. Most of the things we do online can impact our “real”, palpable lives. Our perception and our laws may not have caught up to this fact yet, but reality has. We buy things virtually, we are part of communities that need no physical space to assemble and there are probably married couples out there who have met online.   How the Stock Market Works   One of…
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5 Keyword Generation Tips that Will Blow Your Mind

5 Keyword Generation Tips that Will Blow Your Mind

eCommerce
The trick with ranking is not to force it. When everybody’s trying to rank for the same keywords, there’s not much room for long term development. This is where you can improve – find keywords semantically related to your niche, but not necessarily used by your competitors.   It’s in Google’s best interest to suggest semantic results, as closely related to the search query as possible. This should be in your best interest too. But what happens when your industry’s a crowded market share where every marketing campaign is survival of the fittest at its best?   Before we get started on the actual suggestions, there’s just one more thing. Take a second to understand how much search engines have evolved. When you type ‘Halloween costume Batman’ on Google, it won’t…
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