Your Guide to Understanding Key Analytics Terms

Your Guide to Understanding Key Analytics Terms

eCommerce
The following is a short extract from our book, Researching UX: Analytics, written by Luke Hay. It's the ultimate guide to using analytics for improved user experience. SitePoint Premium members get access with their membership, or you can buy a copy in stores worldwide. For those not used to looking at website analytics, some of the terminology can seem like a foreign language. This can get even more confusing when terms change, or when different tools use different terms to describe the same thing. Some analytics terms that are used regularly are often misunderstood. In some cases, a partial understanding of a term may be more dangerous than having no understanding at all. One commonly misunderstood example is the word “hit”. A hit is often thought of as being a…
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How Krumel from Advert Point Has Increased Its Clients’ Organic Traffic by 78% in One Month

How Krumel from Advert Point Has Increased Its Clients’ Organic Traffic by 78% in One Month

eCommerce
This is a TRUE & SUCCESSFUL story from Krumel – Founder & CEO at Advert Point, with 10 years of experience in the search marketing field, written and documented by himself.   We optimized 6 articles from one section of a blog and increased the organic traffic by 78%.     Background One of the issues we are facing at Advert Point is the constant challenge of increasing our clients’ traffic organically. The SEO landscape is ever changing and the focus on quality content is more important than ever.   Fortunately, cognitiveSEO came up with a complete solution for this, combining the old school SEO metrics with digital marketers’ current needs. If you’re a content marketer, this tool can really lower your efforts of creating the best content on the…
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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

eCommerce
If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. We want to help you understand how your Facebook posts get viewed on Facebook. So we’re collecting all the relevant Facebook algorithm factors, updates, and changes and placing them here in this post for easy reference. Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed. Facebook algorithm values Understanding the Facebook algorithm starts with knowing the core values that Facebook uses to guide their thinking and work. These values can give…
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Ultimate Digital Marketing & SEO Terms Glossary | The List That Covers Them All

Ultimate Digital Marketing & SEO Terms Glossary | The List That Covers Them All

eCommerce
Has it ever happened to you to read an SEO article and, on the verge of your maximum concentration, to stumble upon a term you don’t quite know what it means?   Be it slang, jargon or an expression used with a different meaning than we might have thought, at some point everyone has been in the position of browsing several web pages just to understand what that term actually referred to. So, we created an “ SEO Lingo”, maybe the most comprehensive and user-friendly glossary of SEO terms. Now you don’t have to go from page to page in order to find the idiom you are looking for. We put them all together in a nice, organized list so you can easily access it any time you need it.…
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8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs [SSM065]

8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs [SSM065]

eCommerce
Much has been written on the Buffer Blog about social media strategy. In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content and the rise of micro-influencers. One thing that often gets overlooked in all of the detail is a more general approach to social media for businesses and entrepreneurs. What should businesses be thinking about? What are long-term trends that businesses can feel good about investing in? What makes for truly good social media content? How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS In episode #65 of The Science of Social Media, hosts Brian Peters and Hailley Griffis cover successful social media for businesses and entrepreneurs. After chatting with hundreds of businesses,…
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New Tool to Spot Google Algorithm Updates in Real Time

New Tool to Spot Google Algorithm Updates in Real Time

eCommerce
We are constantly striving to improve and renew our tools. In a business environment that transforms exponentially, reinventing ourselves is not just an aspiration, it’s our job.   We are very proud to share with you cognitiveSEO’s newest tool named Signals. What is this tool doing? Keeping your online business safe. How? By monitoring the SERPs so you can spot and be notified of all important Google updates & fluctuations. And yes, it’s real time.      cognitiveSEO Signals is the tool you need to have in mind when it comes to Google Algorithm Changes. We know, Google Updates can be a scary thing, but we’ve come to rescue this time.   Being able to not only monitor, but also understand why fluctuations happen will give you a competitive edge, both…
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13 Fantastic Places to Find Background Music for Your Video Content

13 Fantastic Places to Find Background Music for Your Video Content

eCommerce
Many experts predicted that 2017-2018 would be the “age of video marketing on social media” and the data is showing that they were overwhelmingly correct. Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down. Consumers are loving it, too! HubSpot, for example, found that 43% of people want to see more video content from marketers. And that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. But one aspect of creating video content that’s often overlooked is finding the background music. We’ve scoured the internet to find some of the best places to find high-quality background music for video . Let’s dive in! 13 Fantastic Places to Find Background Music for Video As…
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40 Marketing Newsletters You Will Want in Your Inbox

40 Marketing Newsletters You Will Want in Your Inbox

eCommerce
Marketing newsletters can always be a good topic to start a fiery debate. There are two parties involved, and both of them are right! Newsletters are helpful, necessary, engaging, and most of the times free – yes. But, at the same time, they can be annoying, intrusive, spammy, and often irrelevant to our daily interests – true.   So what’s there to be done?   Here is where we come to rescue: We made a curation of the best newsletters in marketing, and we divided them into segments that are specific to the marketing environment.  Therefore, all you need to do is look at the category you are most interested in and check out the must have newsletters from that segment.     Typically, newsletters fill your inbox based on a…
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7 Facebook Messenger Marketing Strategies You Can Try Today

7 Facebook Messenger Marketing Strategies You Can Try Today

eCommerce
There are now more than 1.3 billion people using Facebook Messenger every month1Techcrunch, 2017. Yes, billion with a b! Have you considered the possibility of using it for your marketing? We certainly have. And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts through Messenger and engaging and helping our customerst through the platform too. Since we are in the midst of figuring things out, we thought it would be great to share what we have found so far. Here’s everything we know about using Facebook Messenger for your marketing. Here’s everything we know about using Facebook Messenger for your marketing. Why use Facebook Messenger We often think of social media as just the major social media…
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How to Engage With Your Social Media Followers Quickly and Authentically

How to Engage With Your Social Media Followers Quickly and Authentically

eCommerce
How do you feel when people comment on your social media posts? Awesome, right? A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions. But at the same time, engaging with your followers can be time-consuming. If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers. So how can you minimize the time it takes to engage with your followers and still be authentic at the same time? In this post, we’ll share the tactics and tools we use to engage with our amazing social media followers quickly and authentically.  5 creative types of replies…
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