Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

eCommerce
LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. Hence, it can be easy to turn down the idea of creating a one for your business. “It wouldn’t work.” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group. Read on to find out more. Why LinkedIn Groups If you’re still wondering…
Read More
Is Content Pruning Good for SEO? Case Studies + Experts’ Opinions

Is Content Pruning Good for SEO? Case Studies + Experts’ Opinions

eCommerce
There comes a time in our life when some things need to be changed or refreshed. The same happens in the life of content. It might get outdated or irrelevant and that’s when content pruning comes to the rescue.   By its nature, pruning means cutting off dead branches or stems, especially to encourage growth. Content pruning was born from the same desire, to remove old or poor quality articles, to get rid of the clutter not to damage the quality of the overall website. But does content pruning bring any results? Does it improve rankings and traffic? Below you can read our well-documented findings, based on illustrative case studies and expert opinions.      In short, we’ll let you know if cutting off the dead weight of your content will…
Read More

Michael King On Why Content Marketing Is Overestimated & What You Should Focus On

eCommerce
We’re excited to present you the second episode of the cognitiveSEO Talks: On Search and Traffic with Michael King, a digital marketer and SEO pro with a remarkable experience. Michael shared with us exclusive tips & tricks, insights from the technical SEO field to content marketing and everyday marketing challenges.   Did you ever wonder what outreach campaigns are the SEO Pros using? Or what experienced digital marketers approach content marketing or Google’s ranking signals? If yes, we’re sure you’re going to love listening to Michael as much as we did. So grab your favorite coffee and a notepad and enjoy the talk.       Michael is the Founder and Managing Director of iPullRank, an agency specializing in performance marketing. He consults companies all over the world, including brands…
Read More
Vital Hreflang & Multi Language Website Mistakes That Most Webmasters Make

Vital Hreflang & Multi Language Website Mistakes That Most Webmasters Make

eCommerce
The internet gives a business the power to compete on a global level. Gone are the days when your only competitor was the other shop across the road. If you sell your products or services on a website, you have the power to quickly expand beyond your country’s borders, without spending millions of dollars on opening new physical stores.   But in order to do this, you have to speak their language. And, in order to speak their language, you need to translate your website. Apparently, setting up a multi language website is one of the trickiest things in the digital marketing field. Beside translating it the right way, you can run into a lot of other technical issues, most of them regarding incorrect indexation and display of the language…
Read More
10 Ways Universities Can Use Facebook to Market to and Connect With Students

10 Ways Universities Can Use Facebook to Market to and Connect With Students

eCommerce
When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups. After graduating, I’ve been getting updates about the university through the alumni Facebook Page. Nowadays, it’s also common for prospective students to research on Facebook when deciding their university and course. With Facebook being a part and parcel of university students’ lives, there are many things that social media teams at universities can do to market the university, engage students, and stay in touch with alumni. Here are just some ideas I’ve found through my research that you can implement for your university… 10 Facebook ideas for universities that want to be social 1. Share news, achievements, and milestones…
Read More
Rank Tracking is DEAD! 6 Big Keyword Tracking Myths That Need to Disappear

Rank Tracking is DEAD! 6 Big Keyword Tracking Myths That Need to Disappear

eCommerce
Every digital marketer, webmaster, SEO professional, or online business owner is interested in and needs to do rank tracking. We all depend on it like we do on oxygen.   Yet, with Google’s latest changes and algorithm updates, it’s becoming harder and harder to do keyword tracking accurately. There are even voices saying that rank tracking is obsolete and makes no sense in tracking your keywords anymore.  But is it really so?   Despite all the restless pessimistic thoughts and nagging questions, we believe that things have changed indeed but rank tracking is far from dead.  Hence, we gathered 6 reasons why you might think you shouldn’t do rank tracking anymore and 6 solutions to fight the worries back and still monitor your rankings.      Take a deep breath…
Read More
The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

eCommerce
The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends. The reaction to this update was one of curiosity and worry from brands, publishers, and Facebook Page managers, wondering whether or not their organic reach would once again take a hit, causing them to reach an even smaller percentage of their audience on Facebook. We were lucky enough to get an inside look at the brand new Facebook algorithm for 2018, directly from an exclusive News Feed webinar for publishers (thanks to Matt Navarra and Ned Berke). Here’s…
Read More
How the Twitter Timeline Works (and 6 Simple Tactics to Increase Your Reach)

How the Twitter Timeline Works (and 6 Simple Tactics to Increase Your Reach)

eCommerce
Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order. In an attempt to improve the Twitter experience, the team at Twitter has gradually introduced changes to how they show tweets on the timeline. In this post, you’ll learn how the Twitter timeline algorithm works and six ways to increase your reach on Twitter in 2018. How does the Twitter timeline algorithm work? Before we dive into the specifics, it might be helpful to know that the Twitter timeline algorithm…
Read More
How to Build White-Hat Links by Using the Link Reclamation Tool

How to Build White-Hat Links by Using the Link Reclamation Tool

eCommerce
Building white-hat links of high value and in accordance with Google’s guidelines have been a pain point for years now. Algorithms and updates will keep on getting better and so should the SEO Pros.   We’ve deeply documented a technique that has sparked quite a lot of controversy but also delivered great result: the link reclamation technique. Within the following lines, you’ll find what this technique is, when and how to use it to deliver maximum results. The broken pages and link reclamation technique might be familiar to you as they are quite old school strategies. As stating before, it has sparked quite a lot of controversy, many SEO practitioners classifying it as a great white hat link building technique, while others having not so positive feelings about it. A…
Read More

Everything You Wanted to Know About SEO But Were Too Afraid to Ask with Martin MacDonald

eCommerce
We decided it was about time we teamed up with bright minds in the marketing and SEO industry and gained some exclusively valuable knowledge right out of their mouths.   Hence this is how cognitiveSEO Talks: on Search and Traffic was born. It was not born from a wish upon a star only, but also with hard work and planning.   Now everything you wanted to know about SEO, but were too afraid to ask is right here, ready to be played and listened to wherever you are. You’ll definitely find a good handful of thoughts to munch on throughout the day.       On this first episode of cognitiveSEO Talks: of Search and Traffic, we had the utmost pleasure of having SEO and content marketer Martin MacDonald as…
Read More