Are You Listening? The 20 Best Social Media Monitoring Tools

Are You Listening? The 20 Best Social Media Monitoring Tools

eCommerce
How do you know if your customers (and potential customers) are talking about you on social media? If they tagged your social media profile in their posts, you could check your notifications. If they didn’t, maybe you could search on each social media platform every time you want to find out. Sounds tedious? Here’s a better way: Use social media monitoring tools. There’s a great deal of wonderful social media tools out there. Among them are tools built specifically to help you pick out relevant conversations on social media — social media monitoring tools. Some of these tools allow you to monitor multiple social media profiles on the different social media platforms from a single place. There are even some that let you monitor social media trends and keywords. There’s…
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7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

eCommerce
In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. In fact, the American Marketing Association defines marketing as: “The activity, set of institutions, skills, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” I love that. We as marketers are benefiting society at large! But marketing skills and career growth don’t come easy in a field that moves at the speed of light. It seems like every week companies are demanding an evolved skill set out of their employees – giving rise to a new era of marketing roles such as the Full-Stack and T-Shaped Marketer. Brands that can successfully bring a variety…
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What to Do When Your Website Ends Up in Google’s Omitted Results

What to Do When Your Website Ends Up in Google’s Omitted Results

eCommerce
Did you know that Google doesn’t show all your pages in the search results, even though they have the potential to rank high? Yeah, that’s right! Your page is eligible to rank high, but doesn’t get displayed in the searches.   These are called omitted results and, although they aren’t something to freak out about, they can sometimes become a little bit of a pain. If your website is listed in Google’s omitted results, almost nobody will ever see it. Fortunately, there are some things you can do in order to get it out of there.      What are omitted results? Omitted Results for Domains That Are Already Ranking Omitted Results for Domains That Are Not Already Ranking Why Does Google Omit Results from the Search? The Right Way…
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How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples)

How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples)

eCommerce
When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent1Facebook, 2017. To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds2Facebook, 2017. Sounds easier? But where do you start? In this guide, you’ll learn step-by-step how to create short social media videos — anything from a few seconds to a few minutes. We’ve also included many tools and examples to help you get started. How to create engaging social media videos Creating videos can be more challenging than writing a blog post or designing an image. But it…
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Javascript and SEO – Everything You Need to Know about Crawling, Indexing & Ranking

Javascript and SEO – Everything You Need to Know about Crawling, Indexing & Ranking

eCommerce
The relationship between JavaScript and SEO started a long time ago and has been a highly debated topic in the virtual world, mostly in the SEO circles. Creating websites using JavaScript to feature content was a big hit back in the days. Many developers used this technique, with some lacking knowledge on whether search engines can parse and understand that content.   Along the way, Google changed its methodology and standpoint regarding JavaScript. Everybody started to doubt whether search engines, like Google, are able to crawl JavaScript. And that was the wrong question to ask. The better question to ask is can search engines parse and understand the content rendered by Javascript? In other words, can Google rank your website if it’s made in Java?     Before starting to answer…
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Sujan Patel on How to Go from 0 to 100,000 Loyal Customers

eCommerce
We’re thrilled to bring to your attention the third episode of our cognitiveSEO Talks: On Search and Traffic, this time with a beloved digital expert, Sujan Patel. He’s a marvelous marketing expert, entrepreneur and growth hacker widely known for his multiple publications and articles in the industry, his successful management of various big companies, and his extensive knowledge in the world of digital.   We constantly feel the rush to know what that one or the other say about something of big interest to us. Needless to say about the desire to read people’s minds. And we think we found a solution to that – our podcasts are meant to present you influencer facets that few have ever seen before – they’re like an open book, and this is entirely their…
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A Simple 6-Step Framework for Running Social Media Experiments (with 87 Ideas Included)

A Simple 6-Step Framework for Running Social Media Experiments (with 87 Ideas Included)

eCommerce
Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media marketing is a bit of a science. We recommend testing things, running experiments, and analyzing data — because it worked for us. This experimental mindset has helped us grow our social media results. But one thing we haven’t done well is to explain the how: how to run social media experiments. In this post, you’ll learn the six simple steps of running social media experiments. We’ve even included 87 ideas, which you can start testing immediately. How to run social media experiments successfully Running social media experiments can be hard when you’re not sure where to start and where to head to. Here’s a step-by-step…
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How To Rank High On Google | 22 Google-Backed Tips To Get Atop Of The Search Results

How To Rank High On Google | 22 Google-Backed Tips To Get Atop Of The Search Results

eCommerce
If you want to get a top Google ranking, then we say you follow the old saying: When in Rome, do as the Romans do. When having a website for which you want to get the best display on Google, do what Google would like you to do.    We gathered a list of 22 must-dos, things that Google said you should be doing in order to rank high in SERPs.      How to rank high on Google fast. That’s everyone’s concern. After all, Google (and search engines in general) is the sole playground where our websites and their whole activity take place. We display, play, fight, and sell online. The offline environment is another story. But most people forget something. It’s that success doesn’t come for granted, but it’s…
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How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement

How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement

eCommerce
Instagram now has more than 800 million monthly users and sky-high user engagement levels. And with 80 percent of accounts following a business on Instagram, it seems like marketers might be more keen than ever to get acquainted with Instagram for their business1Instagram, 2017. I know we are at Buffer! Lately, we’ve been sharing, liking, and trying new ways to grow Buffer’s Instagram account, and it’s been so much fun. Since Instagram is a platform we’re keen to focus on, we thought it would be fun to research some ways to grow a following there. Whether you’re growing your own personal account or working on behalf of a company, read on to find out the 10 best tactics (with tools and examples!) we uncovered that could help you grow a bigger, more…
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How to Write Content & Build Quality Links for Boring Niches

How to Write Content & Build Quality Links for Boring Niches

eCommerce
Content Marketing is dominating the internet. It stays at the core of everything, be it an article, a video or even an ad. So, in order to succeed or even attempt to be successful at digital marketing, you have to create some form of content.   However, many people find it very difficult to create content or do link building, especially if they’re in a ‘boring’ niche. This complaint often comes not only from the website owners themselves, but also from various digital marketing experts trying to promote their clients.     In this article we’re going to write about how you can overcome this barrier and show you that it’s possible to create interesting content and do efficient link building in any niche.   Content Creation Tips The Boring…
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