Exclusive 20 Digital Marketing Tips from 20 Top Amazing Women Marketers

Exclusive 20 Digital Marketing Tips from 20 Top Amazing Women Marketers

eCommerce
The digital marketing industry is full of people worth following, reading, listening to, and eventually learning from. There’s no one who could utter the words “I did it all on my own” or “I’ve got no inspiration other than me, myself, and I, because I know all the digital marketing tips and secrets out there”.   Digital marketing influencers, be they men or women, are sizzling in this world of continuous change and wonder, and they have thousands, if not millions of followers who sip from their cup of knowledge while craving to be like them one day.  We all have our favorite professionals, and they’re both women and men, but today it’s gonna be all about women in marketing.    We interviewed 20 influential women marketers and, boy, all the stuff…
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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

eCommerce
What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. The reason for this sudden growth? LinkedIn is no longer known only for their résumé and job searching capabilities. It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. In episode #69 of The Science of Social Media, we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018. Let’s dive in! How…
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Social Media Monitoring: A #BufferChat Recap

Social Media Monitoring: A #BufferChat Recap

eCommerce
This week on #bufferchat, our community chatted about social media monitoring and how to listen to your audience and adjusting your strategies accordingly. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join in to whichever chat time works best for you! 4 pm AEST (Sydney time) 9 am PT (San Francisco time) This week’s stats: Bufferchat #1 (4 pm AEST): 25 participants; reach of 968,426 Bufferchat #2 (9 am PT): 87 participants; reach of 1,288,458 Q1: How important is social media monitoring or listening to your marketing or communication strategy? From the community: A1: Social listening…
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Underused Techniques to Identify and Craft High-Ranking Content

Underused Techniques to Identify and Craft High-Ranking Content

eCommerce
We are witnesses to the huge leap content is making nowadays, and we need to adapt our content marketing strategies. We need to stand out in the crowded content space. But where should we start from?   Plato’s saying is one many writing talents and content gurus hold dear to, and it goes like this: “Those who tell the stories, rule the world”.    Content has always been a powerful weapon for whatever those who knew how to wield it were after. Kings knew its importance, historians did too, and now content marketers, big and small, mold it in infinite ways to obtain that successful and attractive mix to make them outstanding in the ever-changing marketing ecosystem.     Every Google update, be it Panda or Penguin, drew the digital marketing…
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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

eCommerce
At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts. Here’s what I learned from my look at the research. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies The studies contain a ton of great information, and I distilled the key findings into eight actionable tips. Here are the eight tips to guide your Instagram strategy: Instagram’s young audience likes current, creative, and useful content Posting frequency is not as important as…
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A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

eCommerce
There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. There’s time and resources to consider as well. Even incredibly talented social media managers that oversee multi-million dollar advertising budgets understand that it takes hundreds of experiments (and failures) to master the art of social media ads. After speaking with top brands and marketers from around the globe, we’ve discovered a simple 3-step approach to successful social media advertising. This approach will help you bring all the various elements of advertising together in perfect harmony and how to drive more ROI from your ad…
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Getting to Know Your Users With Analytics

Getting to Know Your Users With Analytics

eCommerce
The following is a short extract from our book, Researching UX: Analytics, written by Luke Hay. It's the ultimate guide to using analytics for improved user experience. SitePoint Premium members get access with their membership, or you can buy a copy in stores worldwide. To understand why your users behave the way they do, you first need to get to know them. You may make assumptions about who those users are, but you should be constantly challenging those assumptions, or at least be backing them up with facts. There’s a lot of data available in your analytics package that will help build up your knowledge of who’s visiting your website. The more you know about your users, the more informed your design decisions can be. This data can form a…
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Getting Started with Instagram for Your Business: 8 Simple Steps

Getting Started with Instagram for Your Business: 8 Simple Steps

eCommerce
More than 500 million people use Instagram every day1TechCrunch, September 2017, and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand2Instagram business blog, September 2017. If you’re new to Instagram, it might be daunting to think about how you can stand out in such a large crowd. But getting started with Instagram is much easier than it might look. In this post, you’ll learn the basics of using Instagram, from how to set up your profile and how to post a photo or story to Instagram, to some more advanced stuff like Instagram analytics and using some neat tools to help you grow your following. Let’s jump right in, here’s our guide on how to use Instagram How to use Instagram for…
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Everything You Need to Know About Spammy Structured Markup Penalty

Everything You Need to Know About Spammy Structured Markup Penalty

eCommerce
Used correctly, structured markup data is a good decision to help websites display correct information on searches and increase the organic search visibility. But what happens if you use it incorrectly?    As we all know it, Google is not a fan of websites that don’t comply with quality guidelines and don’t offer the best user experience. So it may be that the structured data abuse to mark irrelevant content can potentially hurt your site. If you’ve been hit by a spammy structured markup penalty, you know what I’m talking about. If not, you’ll understand what you need to do in the following lines.       All your questions will be answered today. You’ll find out how a spammy structured data looks like, how to remove and avoid a penalty…
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11 Common Analytics Pitfalls to Watch Out For

11 Common Analytics Pitfalls to Watch Out For

eCommerce
The following is a short extract from our book, Researching UX: Analytics, written by Luke Hay. It's the ultimate guide to using analytics for improved user experience. SitePoint Premium members get access with their membership, or you can buy a copy in stores worldwide. When you first start analyzing data, it’s easy to make mistakes, particularly if you’re new to analytics. Don’t let that put you off, though! This section lists some of the main pitfalls, and how they’re best avoided—to ensure your analysis paints a true picture of user behavior. Confusing Visits and Views Different analytics tools will use different terminology to describe the same thing. For rookie analysts, this can cause confusion, and can mean that the wrong data is reported. Even within the same tool, terminology can…
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